8 steps to create the ultimate event marketing timeline

Unlocking the blueprint for event marketing success

  • Jane Evans, TicketSwap Contributor
  • do 25 jan
  • Music IndustryThe B-Side

Whether you're organizing a once-off club night or the next edition of a festival, having a well-structured event marketing timeline is the secret to success. It's time to ditch the last-minute chaos and embrace some strategic planning that'll have attendees lining up at your event's door.

In this comprehensive guide, we'll walk you through the necessary steps to create a killer event marketing timeline. We'll cover everything from pre-event promotion to post-event follow-up and sprinkle in some surprises along the way. So, jot down some notes, and let's make your next event an unforgettable success!

Event Marketing 3

10 - 12 months out

1. Define your goals and target audience:

Take some time to clearly define your goals and identify your target audience. Are you aiming to attract a specific demographic, or create an unforgettable experience for a niche community? Understanding your objectives and the people you want to reach will shape your entire marketing strategy.

2. Start early and set milestones:

A successful event marketing timeline requires early planning. Set your starting point well in advance and work backward, creating milestones along the way. These milestones will act as signposts, keeping you on track and accountable for meeting important deadlines.

3. Outline your marketing channels:

Consider the number of different marketing channels available to you: social media, email marketing, PR, influencers, traditional advertising, and more. Determine which platforms align best with your target audience and allocate resources accordingly. 

Tip: A mix of online and offline strategies can generate maximum buzz! 

6 - 9 months out

4. Develop compelling content:

Content is king, and you want yours to reign supreme. Craft engaging and shareable content that builds excitement around your event. From captivating videos and stunning visuals to attention-grabbing blog posts and guest interviews, leverage a variety of formats to keep your audience hooked.


3 - 5 months out

5. Create a pre-event buzz:

Build anticipation by strategically rolling out your marketing campaigns in the weeks leading up to the event. Tease your audience with sneak peeks, behind-the-scenes glimpses, and exclusive offers. Encourage user-generated content to ignite a buzz on social media and drive organic engagement.

Tip: Schedule line-up teasers on socials, live artist Q+A’s, vendor information.

6. Leverage partnerships and influencers:

Team up with like-minded brands, local businesses, and influencers to expand your reach and tap into their established audiences. Collaborations can amplify your marketing efforts, increase credibility, and foster community engagement.

Are you currently not a partner of TicketSwap? If so, you might be missing out on valuable opportunities!

As a leading platform with a user base of 10 million, TicketSwap offers our partners access to extensive marketing activities. Through our Explore feature on the app, engaging social media campaigns, targeted partner social ads, and captivating online magazine articles, your event will receive unparalleled exposure to a large and diverse audience. By teaming up with TicketSwap, you can expand your event's reach and tap into our established community of passionate users. Not only will this partnership amplify your event's marketing efforts, but it will also enhance your credibility and foster increased community engagement. Let's work together to create an unforgettable experience, visit www.ticketswap/partners to learn more.

Day of & post-event

7. Day-of-event marketing:

Your event marketing timeline doesn't stop when the event begins. On the big day, leverage real-time marketing tactics such as live streaming, interactive social media challenges, and event hashtags to keep attendees engaged and extend your reach beyond the physical venue.

8. Post-event follow-up:

Don't forget to continue the conversation even after the final curtain call. Follow up with attendees, thank them for their participation, and ask them to sign up for updates on next year’s event, encouraging them to share their experiences on social media. Collect feedback and testimonials to improve future events and nurture lasting relationships.

By following these eight essential steps, you can create the ultimate event marketing timeline that will set you up for your event's success. From defining your goals and target audience to leveraging partnerships, engaging with attendees on the day of the event, and conducting post-event follow-up, each phase plays a crucial role in building anticipation, driving attendance, and fostering long-term relationships. 

So, take charge of your event marketing strategy, embrace strategic planning, and watch as your next event becomes an unforgettable experience that leaves attendees eager for more. Happy planning!

To find some inspiration, check out these events who have mastered the art of building anticipation for their events:

DekmantelNo Art / O Son Do Camino / Panama Open Air

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